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Stylist Rachel Zoe is enabling all of her fans to become fashionistas with a new mobile game, Covet Fashion.

Stylist Rachel Zoe is enabling all of her fans to become fashionistas with a new mobile game, Covet Fashion. Users dress their virtual avatars in current-season fashions from 60 designer and contemporary brands, with each item linked to the brand’s e-commerce website. Brands have access to the analytics, gaining insight on how items are paired to better understand the market. (WWD)

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