Millennials tuned in to live vicariously through daredevil Nik Wallenda as he made history on a tightrope walk 1,500 feet above the Grand Canyon. Airing live in the U.S. and 223 countries by The Discovery Channel, the segment resulted in incredible exposure for the network, generating “40,000 Tweets per minute, 700k Tweets total, and 1.5m streams on Discovery.com.” (Deadline)
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