Millennial parents are turning to Emily Oster’s data-based answers to childrearing questions. Oster, a former economics professor, has turned pregnancy and parenting advice books on their heads with her “wildly popular” books: Expecting Better, Cribsheet, and now The Family Firm. Frustrated with the lack of information and logic behind the “rules” being dictated during her own pregnancy, Oster began writing “data-driven guides” for parents that analyze the studies, and often conflicting research, that have led to mom-shaming over everything from glasses of wine during pregnancy to “too much” screen time for kids. Her books question the status quo—and Millennial parents can’t seem to get enough of the logic-based, revealing, and ultimately judgement-free analysis. (NYTimes)
