GapKids is focusing on individualism during this year’s “highly anticipated” back to school season. The majority of Millennial parents plan to shop for BTS this year, according to YPulse data, and GapKids is hoping to be a destination for the season with a story of positivity in the classroom. Their “Individuals” campaign spotlights David Jamison, a teacher who went viral back in 2017 for having unique handshakes for each of his students. The brand donated school uniforms and branded sweatshirts to the students at Jamison’s Tennessee school and also donated $510,000 to Historically Black Colleges and Universities. According to GAP, the effort is about “celebrating the power of their individuality and how this next generation can achieve their potential,” and all campaigns across sub-brands “will continue to advance representation, inclusion and optimism.” (Marketing Dive)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
