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Listicles get to Millennials, as is evidenced by the success of Buzzfeed and its cohorts.

Listicles get to Millennials, as is evidenced by the success of Buzzfeed and its cohorts. But it’s the mix of “nutritious” and “delicious,” both uplifting and informative, content that they provide that attracts them to the lists. It helps that they are presented in the simplest of ways. (AdWeek)

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