Popchips is promoting positivity with an audio sponsorship campaign to reach young podcast listeners. Popchips is joining the podcasting club by launching an audio sponsorship campaign with Acast podcast company. Five U.K. podcasts are participating, including Private Parts, Hip Hop Saved my Life, Telling Everybody Everything, Off Menu, and Shagged, Married, Annoyed. Hosts of the shows will integrate audio ads, 60-90-second sponsored reads, and three-to-five-minute branded segments offering up tips on how to live a life filled with positivity while encouraging listeners to try the Popchips brand. We’ve told you how vital podcasts can be to engage with Gen Z and Millennials, and YPulse has found 44% of 16-34-year-old podcast listeners listen to the ads. (Adweek)
