Plant-based milk brand Silk is turning climate “anxiety into action” with its Earth Day campaign. YPulse told you that 39% of 13-39-year-olds worry about climate change every week, so we know “eco-anxiety” is real for young consumers. To spark conversation surrounding mental health and the environment, Silk is offering group eco-counseling sessions as part of their 2021 Earth Day Climate Warriors campaign. The effort aims to calm anxiety surrounding climate change by creating a space for people to talk through their experiences with a licensed counselor or professor. Environmental concerns continue to be a leading cause Gen Z and Millennials want brands to know they’re passionate about, and it’s not going away anytime soon. (Marketing Dive, Silk)
