Budweiser is offering free beer to people who get vaccinated. As more brands and influencers encourage people to get the COVID-19 vaccine, Budweiser is pouring out free beer for the first 10,000 people who show they’ve gotten vaccinated, giving a $5 virtual debit card to those who upload proof to their ABeerOnBud.com microsite. The promotion is active now through May 16, or until supplies run out. After choosing not to run an ad during the 2021 Super Bowl and instead use that budget on public health messaging, the brand’s “Reunite with Buds” giveaway is another way Budweiser is showing their support for vaccinations. Their recent “Good Times Are Coming” PSA also encouraged viewers to learn more about vaccines, after reminding them how great hanging out with friends in-person used to be. (Marketing Dive)
