L’Oréal Paris is maintaining relevance in “a changing beauty landscape.” According to Euromonitor, L’Oreal Paris is the number one beauty brand in the U.S. and globally. And as the beauty landscape shifted in the last year, the company found ways to adapt to the pandemic: They revamped their marketing strategies, invested in digital innovations, and connected more intimately with customers. They also focused on the products that were selling well during lockdowns. For instance, demand for their hair dye grew as well as mascara and skin care products. YPulse’s beauty and personal care report found that 91% of 13-39-year-olds have purchased personal care products during COVID. (Glossy)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
