Eos created a limited edition “Bless Your F*cking Cooch” shaving cream line inspired by a TikTok user. We told you how TikTok has made several products go viral in the last year, and Eos’ Shea Butter shaving cream recently experienced a surge in sales after Carly Joy (a.k.a @killljoy) organically posted about them in a video—racking up millions of views. Now, the brand teamed up with Mischief @ No Fixed Address to launch “Bless Your F*cking Cooch,” a limited edition line of shaving creams to show their gratitude toward Joy for bringing attention to their products. It comes in a variety of different scents—and they’re only offering to send it to certain followers who “slide right into those Eos TikTok DMs.” (Adweek)
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