Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Influencer spending is increasing and the stage is set on TikTok for a “marketing boom”—more brands just have to jump in. 

Apr 12 2021

Influencer spending is increasing and the stage is set on TikTok for a “marketing boom”—more brands just have to jump in. From sea shanties to baked feta dishes, TikTok has become not only a space for “micro-entertainment,” but a hub for influencer marketing in the last year—and it’s only continued to grow rapidly. According to Traackr, TikTok has seen a 164% increase in sponsored posts and a 481% increase in engagements in 2020. It’s the only app “to have seen substantial growth in this area” with paid-for cosmetic influencer posts down 23%, 10%, and 39% for Instagram, YouTube, and Facebook. Meanwhile, Klear’s State of the Influencer Marketing report found that the use of the #ad hashtag (which has 36 billion views) increased by 130% last year. In recent years, brands like Chipotle and Red Bull have increased their influencer budgets on the platform, while Procter & Gamble and Dunkin’ have collaborated with popular creators like Charli D’Amelio. (The Drum)