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Dove is paying other brands to diversify their ads. 

Dove is paying other brands to diversify their ads. To promote inclusivity in advertising, Unilever’s Dove is launching a “It’s On Us” campaign to start subsidizing the costs of hiring diverse talent incurred by other brands. The campaign is an extension of Dove Project’s #ShowUs initiative, which created a collection of more than 10K images that show a more inclusive vision of beauty for brands and media outlets. So far, Magnum, Krispy Kreme, Cif, and Nedbank are among the brands that have joined Dove in the effort. YPulse’s ad & marketing effectiveness report found that 62% of 13-39-year-olds say say it’s positive when brands feature diverse models in an ad. (Marketing Dive)

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