Young people are turning to real Christmas trees and old-fashioned greeting cards as a “bright spot” during this holiday season. While the real Christmas tree industry was previously battling increased interest in artificial trees, more U.S. consumers appear “to be flocking to fresh-cut evergreens this year.” Wholesale tree farmers and small cut-your-own lots are reporting “strong demand.” Big box stores have been seeking fresh trees up a week earlier than last year, and Walmart is offering free home delivery for the first time. Meanwhile, physical greeting cards are having a moment too: Card makers like Hallmark and Paper Source have reported rising sales, and YPulse’s Winter Holiday Plans report found that the number of young consumers who plan to send out holiday cards increased from 29% in 2019 to 37% this year. (AP News, NYTimes)
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