Walmart and Tastemade are boosting their shoppable cooking videos to help young consumers cook for the holidays. YPulse’s Thanksgiving and Winter Holiday Plans report found that 51% of 13-39-year-olds want help from brands on how to virtually celebrate the holidays this year, and Walmart and Tastemade are making an attempt with new shoppable content. The two companies rolled out shoppable streaming content to give people ideas for what to cook at home during the holidays. Special episodes of Tastemade’s Struggle Meals are letting viewers text an “on-screen number” to add suggested ingredients to a virtual shopping cart, and place an order for pickup or delivery at their local Walmart. (Mobile Marketer)
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