After making on-demand viewing the norm for young consumers, Netflix is launching a channel of scheduled programming. To give subscribers a more guided and curated viewing experience, the streamer is experimenting with “Netflix Direct,” a new linear channel “made up of scheduled programming featuring international and U.S. feature films and TV series available on the platform.” The channel is being tested in France, and according to the company “many viewers like the idea of programming that doesn’t require them to choose what they are going to watch.” In other words, Netflix Direct will eliminate the chore of shifting through a mountain of content to decide what to watch. (IndieWire, IGN)
