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Arby’s is turning a viral TikTok video into a special menu item. 

Nov 11 2020

Arby’s is turning a viral TikTok video into a special menu item. The brand organically went viral on the app last month in a video shared by user @h1t1 that claimed he had purchased a flat-screen TV for $25, only to discover that it’s actually an Arby’s display TV that will only “play” their 2 for $5 deal. The video has received 16.5 million views. The restaurant chain reached out to the TikToker via comments and duets, making “We want our TV back” a key theme, and reportedly added over 200K followers on the app since the video was posted. They also used the video to create a special menu item: Customers can order the $5 Missing Menu Meal by name or by saying “I have your TV.” (Mobile Marketer)