Live shopping continues to gain traction in the U.S. 

Live shopping continues to gain traction in the U.S. Livestream shopping has already been huge in China, and this year, it’s becoming more popular in the U.S. To push the concept further, several major companies have launched new features in recent months. Amazon debuted their Amazon Live feature for influencers in July, while Instagram and Facebook launched live shopping features in August. Meanwhile, Google launched Shoploop, which isn’t live, but offers shoppable stories. With every platform looking like “a modern twist on QVC” featuring online celebrities, companies are betting on influencers to help sell their products. (The Verge)