What does a visit to Santa look like during the pandemic? 

What does a visit to Santa look like during the pandemic? Brands are finding ways to still make the celebrated tradition for kids happen—virtually and in-person. Macy’s is choosing to go for a virtual Santaland this year, which they promise will be “an immersive and whimsical digital-only engagement.” In this experience, elves will lead participants from a North Pole-bound train station to and through Santa’s village and workshop. Meanwhile, outdoor retailers Bass Pro Shops and Cabela’s are “committed to keeping the magic of visiting Santa alive” with a reimagined in-store experience where Saint Nick will sit behind a “Magic Santa Shield” (a.k.a “an innovative, glare-free clear protective barrier”) while children receive free photos, digital downloads, and holiday craft kits during their visit. YPulse’s Holiday Shopping report found that 56% of Millennial parents want their kids to still be able to visit Santa this year, despite COVID-19. (Adweek)