Carter’s is partnering with Cameo to create “Santagrams” to reach Millennial parents this holiday season. YPulse’s Holiday Shopping report found that 56% of Millennial parents want their kids to still be able to visit Santa this year, despite COVID-19. Carter’s is making those visits digital by working with Cameo, a platform usually known for sending out greetings from celebrities to fans, to give select families a personalized video message from Santa. Winners of the “From Santa with Love” contest will get a code to redeem on Cameo and be able to select a Santa to record their message. (Mobile Marketer)
