Carter’s is partnering with Cameo to create “Santagrams” to reach Millennial parents this holiday season. 

Carter’s is partnering with Cameo to create “Santagrams” to reach Millennial parents this holiday season. YPulse’s Holiday Shopping report found that 56% of Millennial parents want their kids to still be able to visit Santa this year, despite COVID-19. Carter’s is making those visits digital by working with Cameo, a platform usually known for sending out greetings from celebrities to fans, to give select families a personalized video message from Santa. Winners of the “From Santa with Love” contest will get a code to redeem on Cameo and be able to select a Santa to record their message. (Mobile Marketer)