Afterpay is bringing “buy now, pay later” payments in-store. YPulse found that 22% of 13-39-year-olds have used BNPL payment installment services already, and 29% are interested in using them. Now, retailers who want to attract young consumers back into stores are teaming up with Afterpay for safe in-store payments. When making a purchase, customers will be able to tap the card icon in their Afterpay app to activate the contactless digital wallet card to complete transactions through Google Pay or Apple Pay. The move “heats up” the installment payment competition—Klarna also added in-store payments this summer. (Retail Dive)
