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A “wave of new generation pop-ups” are expected to crop up this fall. Pre-pandemic, pop-up marketing was all the rage, and while the pandemic initially affected in-person events, they could see a resurgence this season. In the wake of store shut-downs, there are plentiful empty spaces, setting the stage for “low-budget, short-term, quick-install pop-ups…to surge back in the coming months.” Retail space online marketplace Appear Here reported an increase of 125% in available retail space listed from June to August. According to the company, while online is a key channel for distribution, “physical retail is still where brands create that connection with the customer.” (Vogue Business) |
