Roblox has surged in popularity among young gamers during the pandemic. Young consumers have been fueling a gaming boom during the pandemic, and the Roblox app has been thriving. According to RTrack, the number of active players on Roblox has jumped 35% since February and reached 164 million in July. In the same month, young gamers spent a whopping 3 billion hours on the site and app. About three quarters of 9-12-year-olds in the U.S. are reportedly on the platform. On the free site, users can create avatars and access “millions” of games that include first-person combat, solving egg hunts, and chatting with other players. To become premium members, gamers can pay $5 or $10 to purchase “Robux,” in-game currency, which lets them buy outfits, weapons, and hot air balloons for their characters. (NYTimes)
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