Brands and creators are weighing their options as “life without TikTok” becomes more of a reality. While the news of the potential ban has forced some brands to prepare for “the day they could lose access to the fast-growing social media app,” advertisers aren’t canceling their ad spending just yet. Advertising companies like GroupM have advised clients to prepare “contingency plans” and strategize by experimenting on other apps and looking at popular TikTok influencers who “cross-post on [those] platforms.” Since the news broke, TikTok has had an “ever-growing pool” of copycat rivals who are trying to take their spot. While Chipotle (one of the first brands who joined TikTok early on) hasn’t reduced advertising on the app, they have hired influencer Dillion Francis to promote their new account on Triller and “drive enrollment” in the company’s loyalty club. (WSJ, Forbes)
