Morphe is partnering with TikTok stars Charli and Dixie D’Amelio to launch a new Gen Z sub-brand. 

Morphe is partnering with TikTok stars Charli and Dixie D’Amelio to launch a new Gen Z sub-brand. After teaming up with Hollister for their back-to-school campaign on TikTok, the D’Amelio sisters are joining Morphe to be the faces of their first ever sub-brand Morphe 2, which is making its debut later this month. The new sub-brand will target “a younger, Gen Z demographic” that prefers more minimal makeup. It will include products like face tints, lip oils, face and eye glosses, and jelly eye shimmers at affordable price points. After launching on the site, Morphe 2 will begin rolling out at Ulta stores and Ulta.com. (Tubefilter)