Bud Light is releasing a capsule collection of designer merch. 

Bud Light is releasing a capsule collection of designer merch. (Yes, that’s right: Bud Light designer merch.) To continue reaching young consumers during the pandemic, Bud Light is collaborating with Darryl Brown, the designer of Midwest Kids, who used to be a stylist for Kanye West, to create a limited edition streetwear line that includes t-shirts inspired by “summer, Midwestern childhoods and American culture.” Both teams will be using the hashtag #MIDWESTBREWED to promote the collection. Budweiser has been “doubling down on its e-commerce business,” and brand merch continues to trend in the age of Brandoms. (Marketing Dive, WWD)