Snapchat is developing a “shoppable” show to sell limited edition streetwear. The new social series “The Drop,” created in collaboration with Gen Z shopping platform NTWRK, will give young viewers the opportunity to buy and choose from a variety of “exclusive streetwear collabs” from celebrities and designers who will be featured on the new unscripted series. The show is the first Snap Original that includes commerce as a part of its narrative. In each episode, the relationship between the designer and celebrity guest will be explored, while the audience learns about the items that are up for sale and at the end, a “swipe up to buy” CTA will pop up. The new show comes as social networks are increasingly unveiling and incorporating social shopping elements onto platforms. (Variety)
