TikTok is launching “TikTok For Business” for brands. The app announced that its new brand and platform will serve as “the home for all its current and future marketing solutions for brands.” Through the new feature, brands will be able to access TikTok ad formats, which includes its “marque product,” TopView, as well as Brand Takeovers, In-Feed Videos, Hashtag Challenges, the Hashtag Plus shopping feature, and Branded Effects. These tools will allow brands to “insert themselves” more directly into the content creation experience and interact with the app’s young user base. To coincide with the launch, the app added “Brand Scan”—an AR effect that could “present a direct challenge” to Snapchat’s Lens and World Lens AR formats. (TechCrunch, Deadline)
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