Families are suddenly interested in preserving traditions thanks to COVID, which is shifting their priorities rapidly. According to Kidscreen’s Passion Points Study, half of parent’s “primary emotional drivers” have changed drastically thanks to the pandemic. After years of being on the decline, the desire to “celebrate and preserve family traditions” has suddenly become important, with families turning to cooking and game nights, and parents’ wanting kids to watch the media they grew up with (like Scooby-Doo, Mickey Mouse, and Tom and Jerry). Interestingly, rebelling against the rules” has seen an even greater increase in prioritization—perhaps as parents dealing with quarantines decide they need to do whatever works. Among the things less valued are “my child’s school and education” and “getting my child into a good college.” (Kidscreen)
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