The pandemic could heavily impact what parents and kids buy for back-to-school.

The pandemic could heavily impact what parents and kids buy for back-to-school. Last year, consumer spending on K-12 back-to-school items was expected to reach nearly $26.2 billion, or $696.70 per household. But with fall school reopenings still unknown, brands are already grappling with what this shopping season might look like. According to a survey from marketing insights firm SuperAwesome, 77% of parents 85% of 6-to-16-year-olds expect back-to-school to be the same or bigger than last year, with 88% of kids saying they are looking forward to returning to school. According to the same report, customers are actually spending more this time around on electronics and technology devices to adjust to the virtual learning environment. (Marketing Dive)