Instagram is making it easier for influencers and creators to have “shoppable” accounts. The platform just announced that it is loosening the restrictions for who is eligible for Instagram Shopping, which means influencers and creators will be able to sell products directly from their profile pages. Users have to apply and be approved before they can start selling, and the new rule requires that Instagram Shopping users have to link to a web store under their own domain name—so third-party ecommerce like Amazon will not be eligible. The news of the expansion comes as the social platform is unleashing a variety of social shopping features that hint at its move to become a “lucrative direct-to-consumer launchpad” for influencers. (Business Insider, Mashable)
