The alcohol industry is finding ways to serve young consumers who could continue to prefer drinking at home. 

The alcohol industry is finding ways to serve young consumers who could continue to prefer drinking at home. Alcohol delivery service Drizly reported that sales were up 391% in mid-May and have been 350% above baseline since the beginning of April—a sign that young drinkers want to buy their alcohol online instead of going out, even as restaurants start to reopen. The alcohol industry as a whole will need a plan if this behavior continues and customers are no longer buying in bars and at events. While beer brands have already reinvented their marketing during COVID, now they’ll need to continue connecting with young consumers in innovative ways, and major brands will need to “pay more attention to e-commerce.” (Food Dive)