Meanwhile, brands and social media users are participating in Blackout Tuesday—but is it helping or hurting? 

Meanwhile, brands and social media users are participating in Blackout Tuesday—but is it helping or hurting? Started by Atlantic Records executives Jamila Thomas and Brianna Agyemang, the #ShowMustBePaused initiative, which some are also referring to as Blackout Tuesday, observes “the long-standing racism and inequality that exists from the boardroom to the boulevard” in the industry through a social media “black out.” Companies like YouTube, and Amazon, Apple Music, and Spotify have stepped up to participate with special playlists and moments of silence. Meanwhile, social media users—including many celebrities—have adopted the concept, posting black squares on their accounts to show support. However, the campaign might be hurting the cause, as important hashtags on Instagram, including #BlackLivesMatter, are being flooded with black boxes–hiding important resources. It’s suggested that those participating in the blackout avoid using vital tags and find other ways to help, whether donating or pointing followers to “helpful” resources. (Mashable, The Verge)