Kiddie pool sales are surging right now (for obvious reasons). With public pools closed and summer just around the corner, quarantined families and young consumers are turning to the next best thing: inflatable kiddie pools. According to Amazon, sales of pools and pool-related products doubled in April, while Target saw “record-breaking” sales for their Minnidip “designer” adult-sized inflatable pools last month. They’re not just for children though, grown-up Millennials are also buying them to cool down in with “a hard seltzer or glass of rosé.” Meanwhile, built in pool companies are seeing an increased demand as well. (MarketWatch)
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