Gen Z’s sustainable shopping habits could lead to the end of fast fashion. Despite the ongoing health crisis, sustainability and climate change is still a priority to young consumers. According to research from the RSA, 28% of consumers are either recycling or reusing clothing more than usual, while 35% of women intend to buy fewer clothes in the future. Prior to the pandemic, while two-thirds of clothing was bought in stores, 18-to-24-year-olds were already finding alternative ways to shop through online rental and resale sites like Poshmark, ThredUp, Grailed, Vestiaire Collective, and Depop—which has seen a 90% traffic increase in the last month. While the future of fashion and retail is still under debate, some hope that the increased use of secondhand clothing sites will “encourage people to reconsider resale as an alternative to shopping new.” (The Guardian)
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