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More Millennials are joining TikTok. 

May 28 2020

More Millennials are joining TikTok. While the platform has primarily been Gen Z-dominated, more Millennials have been signing up during quarantine. According to data from Comscore, between January and April, the number of 25-34-year-olds on the app rose from 22.4% to 27.4%, and 35-44-year-old users grew from 13.9% to 17.1%. While the number 18-24-year-old users grew from 9 million to 14 million, Millennial use grew at “a faster rate.” The surge in new users has contributed to $78 million of in-app revenue—a 10x increase from last month. (Adweek, Mobile Marketer)