Spotify is showing how music unites users, adding new features that will allow them to “listen together.” The music streaming giant reports that total monthly users jumped 31% this quarter compared to 2019, as people turn to music for comfort during quarantine. Now they’re finding ways for those users to feel less alone, adding “Group Sessions,” a new tool for Premium users that allows them to deejay and listen to music with people nearby by sharing a scannable Spotify Code. They’ve also unveiled a “Listening Together” campaign featuring a microsite to help people “visualize those connections in real time,” showing how 30,000 people worldwide could be listening to the same song at any given second. (The Verge, Mobile Marketer)
