ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

ASOS is debuting an AR tool for online shoppers. 

ASOS is debuting an AR tool for online shoppers. As young consumers taste in fashion changes during COVID, brands are continuing to find easier ways to connect with them in quarantine and allow them to try outfits from home. The fashion retailer is introducing a Zeekit-developed AR tool which lets young shoppers see simulated views of models wearing the site’s clothing and accessories. The brand will use the technology to digitally fit six models in up to 500 items each week. Since the company can’t currently work in their studios, they have been using flat shot images and product shots from models’ homes. (Mobile Marketer)