Can brands make sustainability a priority even after COVID is over? 

Can brands make sustainability a priority even after COVID is over? While pandemics are temporary, climate change isn’t. Brands like Ben and Jerry’s and Seventh Generation have already been transparent about the “uphill climb facing their respective brands” while reviewing their “green” initiatives. But sustainability will still matter to young consumers, and their expectations of brands could actually be “higher than before.” (Adweek, Marketing Dive)