With schools closed down, even ratings for linear kids TV are climbing. While traditional TV ratings for kids’ cable networks have been down for years as children have turned away from cable to gaming, social, streaming platforms, and of course grown up on YouTube, as more kids spend their school-free time in front of TVs there’s been a resulting boost for networks. According to Nielsen, total viewing was up 58% for The Cartoon Network, 43% for the Disney Channel, 31% for Boomerang, and 25% for Nickelodeon compared to just last week. (Digiday)
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