Gen Z is bringing back Von Dutch trucker hats as the 2000s continue to trend.

Gen Z is bringing back Von Dutch trucker hats as the 2000s continue to trend. Thanks to a relocation and marketing strategy rebrand, the trucker hat has popped up on many Gen Z celebs’ Instagram feeds and the brand reports seeing newfound popularity mainly among 12-to-24-year-olds. Nostalgia isn’t the only selling point for young consumers; the apparel brand has also been making transparency a focus, constantly asking for customer feedback to improve future products. Next, they plan to introduce new designs on artists at Coachella and launch partnerships with La Ropa and Doll’s Kill. (Fashionista)