Influencers are putting up paywalls—and it could impact brands.

Influencers are putting up paywalls—and it could impact brands. Many online influencers and personalities are creating a more intimate social media experience, and making a profit, by charging follower fees through membership platform Patreon and WeChat’s paywall service. Paying followers are included on their “Close Friends” lists for exclusive Instagram Stories. If influencers don’t have to rely on ads or sponsored posts for revenue, it could be a potential threat to future brand partnerships. (Vogue Business)