Slim Jims are getting a healthy makeover for the Keto era. Sales of jerky snacks and dried sausage sticks, all the rage in the ‘90s, started to dip in the 2000s, when young consumers started to lose interest in processed foods. But now, popular diets like Whole 30 and Keto emphasize protein and fat, bringing meat snacks back into style. “Fancy Slim Jims” made from organic ingredients from brands like Vermont Smoke & Cure have been gaining popularity—and actual Slim Jim sales have tripled since 2010. (The Atlantic)
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