Pinterest launched a virtual try-on feature for makeup brands.

Pinterest launched a virtual try-on feature for makeup brands. Starting with lipstick, users can test products from retailers like Estée Lauder, Sephora, Neutrogena, NYX Cosmetics, Lancôme, and Urban Decay. Pinners can explore options by typing lipstick-related terms in search, then use the try-on feature by opening the app’s “Lens” camera. They can then swipe up to buy the product. The beauty industry adopted AR early on and the platform’s new addition will give young makeup enthusiasts the opportunity to test out products from major brands before purchasing it, as social media gets more shoppable. (TechCrunch)