OkCupid uses politics, BDSM, and other taboo topics in new ads for young daters. As Millennials stay single longer than any generation before them, they’re suffering from swipe fatigue. OkCupid is looking for new ways to engage them with a provocative new campaign that focuses on the issues that are most important to young daters—and their biggest deal-breakers. The content—including the statement “It’s OK to not date a man who won’t vote for a woman”—is inspired by real answers from users’ in-app questionnaire. According to the dating service, politics is the most popular topic. (Adweek)
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