Trend Report: Extended Singledom

Millennials still dream of finding “the one,” and they aren’t willing to settle for any less. Their higher standards are leading to an extended period of solo living—and a new life stage for many. Millennial females are especially embracing the new single years as a time for self-focus, for a variety of reasons, with close to four in five of single females saying their happiness is not tied to finding a romantic partner. Without the financial responsibility of children or large homes, their discretionary income is being spent on themselves, and brands are learning to provide products and services that...