Ad spending on Instagram Stories surged 70% this year. YPulse’s social media survey shows 40% of Gen Z and Millennials use Instagram Stories, making it the most popular social media feature across platforms. Marketers are flocking to Instagram Stories to capture these young users, and the increase in spending indicates they’re seeing better returns there than on other platforms. For the social media giant, it’s proof that Instagram is essential in staying relevant with young users. (Mobile Marketer)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
