Beauty brands are hoping to “match” with young female customers on Bumble. The dating app revealed a new version of its annual gift guide by offering its users daily, weekly, and monthly giveaways from brands like Becca, Erno Lazslo, True Botanicals, Love Wellness, Ouai, and Ipsy. In return, brands promote the partnership via Instagram and email. Dating apps are often overlooked as brand opportunities, but the campaign is likely to garner millions of impressions across Bumble’s 45 million registered users. (Glossy)
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