Facebook’s New Product Experimentation (NPE) Team is building the future of the site, one app at a time. The group has been tasked with creating new products “quickly and quietly” and “rapidly kill unsuccessful apps.” The successful experiments could be integrated into their current big platforms, and lots of failures are expected. The NPE Team is working on initiatives like podcasts (a bustling industry—thanks to young consumers), travel apps, workplace services, and newsletter tools, and already-released apps include Aux, a social music app, and Bump, a student matchmaking app. (NYT)
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