Kool-Aid has a holiday TikToK hashtag challenge. After many successful viral brand campaigns on the app, Kool-Aid is the latest to tap TikTok for a campaign from Kraft Heinz targeting young consumers. Featuring videos with the Kool-Aid Man and rapper Lil Jon, the challenge askes users to post videos of themselves getting into the holiday spirit with the hashtag #OhYeahChristmas and #contest. Kool-Aid is leaning into mobile-first and video promotions to reach the next generation, including adding the Kool-Aid man to celebrity message platform Cameo. (Mobile Marketer)
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