ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Instagram wants sports stars to sell more merchandise on the app.

Instagram wants sports stars to sell more merchandise on the app. After driving 50% of sales for jackets from Serena Williams’ fashion brand, which could be purchased exclusively through the app with its “Checkout” feature, Instagram has its eyes on even more sports teams and athletes. The app already serves as the primary venue for merch of the NBA’s Los Angeles Clippers, and as shoppable experiences continue to be sought after by younger consumers, shopping is becoming a “main priority for Instagram Sports.” (WSJ)